Before the event even started today, the leaks continued with Apple’s sitemap confirming iPhone Xs, iPhone Xr, and iPhone Xs Max product names, six iPhone Xr colors, and the Apple Watch Series 4 with new sizes, gold stainless steel and gold Milanese Loop bands, and likely no ceramic Edition:
- We Spculated on everything we know
- Apple website leak confirms all three 2018 iPhone names; 512GB storage option
- Apple sitemap leak reveals new 40mm and 44mm Apple Watch Series 4 sizes, gold stainless steel case
- 6.1-inch iPhone is called ‘iPhone Xr’ — will be available in black, white, red, yellow, coral and blue colors
- Sitemap leak suggests Apple won’t announce new iPad Pro models today
- iPhone SE and iPhone 6s may be discontinued following iPhone Xs event
There’s also the usual routine event procedure like planning to watch the livestream and Apple․com taking the store down ahead of the event start — this time with an updated animating graphic:
- How to stream Apple’s iPhone Xs event on iPhone, Mac, Windows, more
- Apple Store goes down ahead of iPhone Xs and Apple Watch Series 4 event
The Apple Online Store is down…. It is coming. pic.twitter.com/NM7ORmt0At
— Plugdevices Stores (@Plugdevicesng) September 12, 2018
Oh, and a Tim Cook DM fail (presumably the fault of someone in marketing using the wrong app to message):
Turns out the DM fail was a performance! The intro video was all about someone delivering the clicker to Tim.
Apple preparing to ship 2 billionth iOS device, says Tim.
- Apple about to ship two-billionth iOS device
Apple Watch up first. Only two products being discussed today, says Tim. Think: iPhone and Apple Watch.
- Apple officially announces Apple Watch Series 4 with larger display, more
- Apple Watch now includes a built-in ECG recorder — using the Digital Crown. iOS 12.1 and watchOS 5.1 both referenced on stage, suggesting feature coming later.
Apple Watch now includes a built-in ECG recorder — using the Digital Crown. iOS 12.1 and watchOS 5.1 both referenced on stage, suggesting feature coming later.
iPhone Xs and iPhone Xs Max:
- iPhone Xs and iPhone Xs Max announced: gold finish, two sizes, more
- iPhone Xs & iPhone Xs Max feature faster Face ID support, Apple claims
- Apple announces 6.1-inch iPhone XR in several colorful finishes, new A12 Bionic chip and faster Face ID
EVERYTHING IN ONE VIDEO FROM EVERYTHING APPLE PRO:
- HomePod will gain support for multiple timers, phone calls, iPhone pinging, more in new update
- iOS 12 for iPhone and iPad is coming to everyone on September 17th
- Suzhou Apple store set to open alongside Apple Watch Series 4, iPhone Xs launch
- macOS Mojave available to download on September 24
- Apple reveals release date for tvOS 12
- Apple Watch Series 4 bands arrive including gold Milanese Loop, compatible with all models
- iPhone SE and iPhone 6s no longer sold by Apple
- iPhone XS costs $1,249 for 512GB of storage, iPhone XS Max hits $1,449
- iPhone XS & XR: 5W adapter + USB-A, no more 3.5mm headphone adapter, no AirPower updates
- iPhone XS and iPhone XS Max cases available for purchase, no iPhone XR cases yet
- New Apple Watch Series 4 complications for ‘Infograph’ face: corner gauges, curved bezel text, more
- AirPower may not make 2018 deadline, AirPods product page suggests
- Here’s all of the music Apple chose to reveal the Apple Watch Series 4 and new iPhones
- Apple Watch lineup drops ceramic Edition models, Modern Buckle returns, more